Link audits
Reviews of backlink profiles to find potentially toxic links.

Local SEO
Improving local visibility, via local citation building, onsite SEO and cross vertical approach to local lead generation for businesses.

Creative link building
Developing strategies and executing link building campaigns. I base these often on competitors and only ever build links that have genuine purpose behind them, never on sites created only for link building purposes.

Content promotion & outreach
If there is already a content asset present on the site I can prepare and execute a plan of promoting it and putting it in front of relevant audience.

Technical SEO Audits
These range from top line (for businesses on limited budgets) to more indepth, covering ecommerce sites, mobile SEO, site speed and more.

Keyword Research
Finding the best keywords matched to the different buying stages. This comes accompanied by exact suggestions on how to implement these keywords.

Content audit and content schedule/editorial calendar development
Reviewing onsite content and providing a calendar for the inhouse content team (or a freelancer) to develop the required content to engage with your audience.

Content strategy development
Larger, all encompassing work for businesses which haven’t engaged in content marketing before, or that need a new direction.

Panda & Penguin Penalty consulting
For anyone experiencing a drop in traffic that can be related to a penalty. I consult and help companies to find out which penalty it is most likely and what steps are required to get out of it. I worked on both manual Penguin penalties as well as filter based penalties.